The 5 Whys Technique –
Getting to the Root of Problems
Have you ever had a challenge that would not just go away?
Maybe you notice it at first and tried to ignore it. At last the discomfort it
caused made you to tackle it headlong and try to find a solution.
The solution seemed to work as you had some respite. Then
unexpectedly, the problem resurfaces!!
What could be responsible for problems resurfacing after
they have been supposedly addressed? Why do some disagreements persist after mediation
has been attempted several? Why are there cold wars that develop into full-fledged
confrontation?
Could it be that the problem was never really addressed?
Could it be that the resolutions attempted provided only a superficial treatment?
The 5 why’s technique is Toyota’s method of getting to the
root cause of tough, persistent problems. The method is one of the methods of
lean manufacturing. It was developed by Sakichi Toyoda, a Japanese inventor and
industrialist, the technique became an integral part of the Lean philosophy.
The method became popular in the 1970s and is still in use till today.
“The basis of Toyota’s scientific approach is to ask why
five times whenever we find a problem … By repeating why five times, the nature
of the problem as well as its solution becomes clear.” Taiichi Ohno.
When applying the 5 Whys technique, you want to get to the
essence of the problem and then fix it. Often times, in practice, the 5 whys
reveal that the source of a problem is usually different from the source. Often,
issues that are considered as a technical problem actually turn out to be human
and process problems. Without the method, problems are often attributed to
totally wrong sources- for instance, in some cases, process flaws were attributed
to technology.
How to Get Started with 5 Whys
The 5 Whys technique may help you achieve continuous
improvement at any level of your organization. Here are some basics steps you
need to follow.
Form a team
Try to assemble a team of people from different departments.
Each representative has to be familiar with the process that is going to be
investigated.
By forming a cross-functional team, you are going to receive
unique points of view.
This will help you collect enough information to make an
informed decision. Be aware that this is not an individual task and it needs to
be executed by the team.
Define the problem
Discuss the problem with the team and make a clear problem
statement. It will help you define the scope of the issue you are going to
investigate.
This is important because investigating a wide scope problem
may be a time-consuming exercise with blurred boundaries. Try to be as focused
as possible in order to find an effective solution in the end.
Ask Why
Empower one person to facilitate the whole process. This
team leader will ask the questions and try to keep the team focused. The
answers should be based on facts and real data, rather than on emotional opinions.
The facilitator should ask “Why” as many times as needed
until the team is able to identify the root cause of the initial problem.
Advice 1. Don’t ask too many Whys. If you keep going, you
may end up receiving tons of unreasonable suggestions and complaints, which is
not the purpose. Focus on finding the root cause.
Advice 2. Sometimes there could be more than one root cause.
In these cases, the 5 Whys analysis will look more like a matrix with different
branches. This may even help you detect and eliminate organizational issues
that have permanent negative effects on the overall performance.
So as an entrepreneur, I suggest you apply the 5 whys technique
to investigate some of the problems you have been facing in business. Why is it
that the moment you earn more money, it always finds an escape route? Why have you
found it difficult to maintain returning clients? Why do you have difficult
relationships with that one coworker?
Try this method sometimes and you would be surprised how much
clarity you could get at the end of the exercise. Clarity and focus help to get
more work done and accomplish goals faster.
The more focused the efforts, the better the results.
How could Supreme Commerce help you to unravel some of the
nagging problems you face in eCommerce? Find out more here
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